Greenbrier’s comprehensive planning, development and marketing services begin with thorough strategic analysis and include a broad spectrum of services that can be tailored to each client’s distinctive needs. In today’s volatile and highly competitive marketplace, strategic planning is an essential function for senior living communities to achieve success and financial stability.

Once a specific community concept is in place, Greenbrier can provide all development services needed to successfully deliver your vision.

Implementation of the development plan and refining the development plan as required as development and marketing activities progress

Preparation of detailed budgets for pre-finance activities, marketing, design and engineering, construction, site acquisition, financing expenses and start-up expenses

Coordinating and managing the development team including investment bankers, legal counsel, feasibility consultants, design professionals, and contractors.

Coordinate and assist with the selection of qualified
firms as necessary

Negotiate service and construction agreements

Ensure product design and construction meet goals and expectations established in the development plan

Managing the marketing program to achieve required
pre-sales and stabilized occupancy

Hiring, training and monitoring project marketing staff

Working with advertising agency to create a marketing plan, sales materials and media campaign

Assistance in securing financing

Coordinate and assist with the selection of qualified investment banking firms as necessary

Work with selected investment banker to refine the finance plan

Coordinate the project team to provide required items to close financing

Assist in negotiation of the terms of financing commitments and/or agreements

Coordinate investor communications

Securing local and state regulatory approvals and maintaining regulatory filing and disclosure requirements

Managing development accounting and providing cost reporting